Marketing Deliverables
This deliverable was created in my final senior capstone course, Senior Residency. We worked with BRIC, a non-profit media arts center in Brooklyn. As a part of the marketing team, over a full year, we created marketing kit based in research and data analysis.
This deliverable was created in my course, Marketing the Creative Enterprise. The class culminated in a final project of a full professional plans book and pitch deck for a toy release ahead of an upcoming move featuring the toy. In order to maximize returns, we researched specific market trends and our audiences’ demographics by analyzing social media trends, such as Tweets and Instagram posts and by using Emerson’s databases to apply historical data to model potential product demand. As a result, this plans book and pitch included thorough market research, a full SWOT analysis, a market competition analysis, logos, product designs, and vision boards for the release.
Revlon Deliverable:
This presentation was created through my internship in Global Marketing at Revlon Color Cosmetics. In this position, I conducted research through analyzing social media trends on TikTok, Instagram, and Pinterest. This internship culminated in a final pitch deck presentation focused on industry trends and market research. I created an in-depth 4P analysis on specific products and competitive brands to create sound recommendations for Revlon. Certain slides have been excluded for brand privacy reasons.